Media and marketing in contemporary fashion: a repositioning for Gareth Pugh

Zizzo, Valentina (A.A. 2011/2012) Media and marketing in contemporary fashion: a repositioning for Gareth Pugh. Tesi di Laurea in Marketing dei servizi, LUISS Guido Carli, relatore Máximo Ibarra, pp. 67. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Luxury market analysis. Gareth Pugh. Competitive analysis. Design. Execution. Marketing mix. Advertising budgeting. CRM strategies.

References

Bibliografia: pp. 66-67.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing dei servizi
Thesis Supervisor: Ibarra, Máximo
Academic Year: 2011/2012
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 21 Jan 2013 20:04
Last Modified: 19 May 2015 23:20
URI: https://tesi.luiss.it/id/eprint/8980

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