Digital marketing: a B2C and B2B perspective

Maietta, Maria (A.A. 2007/2008) Digital marketing: a B2C and B2B perspective. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 81. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Assess the digital marketing landscape. The digital marketing toolbox. Digital marketing: a B2C perspective. How to deliver digital marketing with excellence.

References

Bibliografia: p. 81.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Pratesi, Carlo Alberto
Academic Year: 2007/2008
Session: Autumn
Deposited by: Massimo Marini
Date Deposited: 31 Jan 2011 12:04
Last Modified: 30 Oct 2018 08:35
URI: https://tesi.luiss.it/id/eprint/901

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