Digital marketing: a B2C and B2B perspective
Maietta, Maria (A.A. 2007/2008) Digital marketing: a B2C and B2B perspective. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 81. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Assess the digital marketing landscape. The digital marketing toolbox. Digital marketing: a B2C perspective. How to deliver digital marketing with excellence.
References
Bibliografia: p. 81.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Pratesi, Carlo Alberto |
| Academic Year: | 2007/2008 |
| Session: | Autumn |
| Deposited by: | Users 485 not found. |
| Date Deposited: | 31 Jan 2011 12:04 |
| Last Modified: | 30 Oct 2018 08:35 |
| URI: | https://tesi.luiss.it/id/eprint/901 |
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