Celebrity endorsement in the luxury industry: a study on the on-line performance of red carpet events
Buda, Rita (A.A. 2011/2012) Celebrity endorsement in the luxury industry: a study on the on-line performance of red carpet events. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 124. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Luxury on-line: challenges and opportunities of the social web. Celebrity endorsement in fashion and luxury brands: traditional use and on-line trends. Red carpet analysis: a study on the on-line performance of luxury brands.
References
Bibliografia: pp. 117-124.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Leeflang, Peter H. |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2011/2012 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Jan 2013 18:12 |
| Last Modified: | 19 May 2015 23:20 |
| URI: | https://tesi.luiss.it/id/eprint/9016 |
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