Digital media strategies: online video marketing in the fashion industry
Iacuitto, Valentina (A.A. 2011/2012) Digital media strategies: online video marketing in the fashion industry. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 124. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The relentless digitalization of media. Online video from users and advertisers’ perspective. Fashion, digital and online video. Few flashes of fashion genius in online video marketing.
References
Bibliografia: pp. 118-124.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Fiori, Giovanni |
| Academic Year: | 2011/2012 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 04 Feb 2013 20:00 |
| Last Modified: | 19 May 2015 23:21 |
| URI: | https://tesi.luiss.it/id/eprint/9105 |
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