Building brands: the Italian craft beer segment
Severi, Alberto (A.A. 2011/2012) Building brands: the Italian craft beer segment. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 102. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
What is a brand? What is the brand soul made of? Managing brand over time. The Italian craft beer segment. The relevance of brand in the Italian craft beer segment, the empirical research.
References
Bibliografia: pp. 101-102.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Fiori, Giovanni |
| Academic Year: | 2011/2012 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Feb 2013 17:42 |
| Last Modified: | 19 May 2015 23:21 |
| URI: | https://tesi.luiss.it/id/eprint/9111 |
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