The significance of sponsorship as a marketing tool in sport events: strenghts, criticalities and the controversal issue of ambush marketing
Fusari, Debora (A.A. 2011/2012) The significance of sponsorship as a marketing tool in sport events: strenghts, criticalities and the controversal issue of ambush marketing. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 129. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The history of sponsorship. Sport marketing and sport sponsorship. Olympic history.
References
Bibliografia: pp. 121-129.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Resciniti, Riccardo |
| Academic Year: | 2011/2012 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 Feb 2013 16:05 |
| Last Modified: | 19 May 2015 23:21 |
| URI: | https://tesi.luiss.it/id/eprint/9120 |
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