The blue ocean approach to business strategy: an empirical study based on the Apple experience
Wipper, Ingrid (A.A. 2011/2012) The blue ocean approach to business strategy: an empirical study based on the Apple experience. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 139. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The red ocean business strategies: an overview. Blue ocean strategy. Case study: Apple and the successful implementation of the blue ocean strategy.
References
Bibliografia: pp. 137-139.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Markets and strategies |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2011/2012 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 Jun 2013 15:33 |
| Last Modified: | 19 May 2015 23:26 |
| URI: | https://tesi.luiss.it/id/eprint/9745 |
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