Building global brands and creating customer value: the case of P&G through the lens of Pampers
Ganucci, Eleonora (A.A. 2011/2012) Building global brands and creating customer value: the case of P&G through the lens of Pampers. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 155. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Consumers’ central, pivotal and decisive role in marketing and the rising prominence of branding. Building brands: the value Win-Win for consumers and the company. Building global brands. Case study: Procter & Gamble: creating, developing, and sustaining brand equity over 175 years of business.
References
Bibliografia: pp. 151-155.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2011/2012 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Jul 2013 14:33 |
| Last Modified: | 16 Oct 2018 08:20 |
| URI: | https://tesi.luiss.it/id/eprint/9889 |
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