The e-commerce as a new growth strategy in the luxury market

Pettè, Giulia (A.A. 2011/2012) The e-commerce as a new growth strategy in the luxury market. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Paolo Boccardelli, pp. 150. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

luxury market overview. Evolution from brick and mortar to click and mortar: the e-commerce strategy. Case study Bulgari.

References

Bibliografia: pp. 141-150.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Corporate strategies
Thesis Supervisor: Boccardelli, Paolo
Thesis Co-Supervisor: Peruffo, Enzo
Academic Year: 2011/2012
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 12 Sep 2013 11:42
Last Modified: 19 May 2015 23:30
URI: https://tesi.luiss.it/id/eprint/10149

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