The role and characteristics of brand love

Miskovic, Milos (A.A. 2012/2013) The role and characteristics of brand love. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 34. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Marketing and its aspects. Brand definition. How to create a good brand. Brand love. The most loved and popular brands. Brand love – data research.

References

Bibliografia: pp. 31-34.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2012/2013
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 30 Jan 2014 17:18
Last Modified: 19 May 2015 23:38
URI: https://tesi.luiss.it/id/eprint/11003

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item