The role and characteristics of brand love
Miskovic, Milos (A.A. 2012/2013) The role and characteristics of brand love. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 34. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Marketing and its aspects. Brand definition. How to create a good brand. Brand love. The most loved and popular brands. Brand love – data research.
References
Bibliografia: pp. 31-34.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2012/2013 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2014 17:18 |
| Last Modified: | 19 May 2015 23:38 |
| URI: | https://tesi.luiss.it/id/eprint/11003 |
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