Entering a new market: the case Red Bull

Laborde, Olivier (A.A. 2012/2013) Entering a new market: the case Red Bull. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 37. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Launching a new product. Innovation and market entry. The soft energy drink market. Focus on Red Bull. The marketing strategy of Red bull. Sponsoring events in France. Street marketing in France. What made Red Bull so famous.

References

Bibliografia: p. 37.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2012/2013
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 06 Feb 2014 18:00
Last Modified: 19 May 2015 23:38
URI: https://tesi.luiss.it/id/eprint/11055

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