Entering a new market: the case Red Bull
Laborde, Olivier (A.A. 2012/2013) Entering a new market: the case Red Bull. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 37. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Launching a new product. Innovation and market entry. The soft energy drink market. Focus on Red Bull. The marketing strategy of Red bull. Sponsoring events in France. Street marketing in France. What made Red Bull so famous.
References
Bibliografia: p. 37.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2012/2013 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 Feb 2014 18:00 |
| Last Modified: | 19 May 2015 23:38 |
| URI: | https://tesi.luiss.it/id/eprint/11055 |
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