A new perspective on the link between language abstraction and persuasiveness within word of mouth: the role of consumers’ expertise

Prezioso, Elisabetta (A.A. 2012/2013) A new perspective on the link between language abstraction and persuasiveness within word of mouth: the role of consumers’ expertise. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 63. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Statement of the problem. Significance of the study. Literature review. Research model. Methodology.

References

Bibliografia: pp. 62-63.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Marketing management
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2012/2013
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 18 Jun 2014 16:53
Last Modified: 19 May 2015 23:48
URI: https://tesi.luiss.it/id/eprint/12095

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