I motivi psicologici alla base del passaparola: un’analisi sperimentale sul ruolo del senso di controllo nelle consumer to consumer recommendations
Palo, Rosa (A.A. 2013/2014) I motivi psicologici alla base del passaparola: un’analisi sperimentale sul ruolo del senso di controllo nelle consumer to consumer recommendations. Tesi di Laurea in Politiche di marketing, LUISS Guido Carli, relatore Alessandro Maria Peluso, pp. 10. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Politiche di marketing |
| Thesis Supervisor: | Peluso, Alessandro Maria |
| Thesis Co-Supervisor: | Castelfranchi, Cristiano |
| Academic Year: | 2013/2014 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Sep 2014 16:10 |
| Last Modified: | 19 May 2015 23:55 |
| URI: | https://tesi.luiss.it/id/eprint/12715 |
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