Consumer innovativeness and horizontal brand extensions in the luxury industry: a study on the Armani brand

Arco, Camilla (A.A. 2013/2014) Consumer innovativeness and horizontal brand extensions in the luxury industry: a study on the Armani brand. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 63. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Context analysis. Theoretical framework. Methodology. Results. Discussion.

References

Bibliografia: pp 50-63.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2013/2014
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 30 Oct 2014 12:43
Last Modified: 19 May 2015 23:57
URI: https://tesi.luiss.it/id/eprint/12913

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