Consumer innovativeness and horizontal brand extensions in the luxury industry: a study on the Armani brand
Arco, Camilla (A.A. 2013/2014) Consumer innovativeness and horizontal brand extensions in the luxury industry: a study on the Armani brand. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 63. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Context analysis. Theoretical framework. Methodology. Results. Discussion.
References
Bibliografia: pp 50-63.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2013/2014 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Oct 2014 12:43 |
| Last Modified: | 19 May 2015 23:57 |
| URI: | https://tesi.luiss.it/id/eprint/12913 |
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