The word of mouth of unverified contents: the spreading of positive and negative rumors

Palumbo, Simone (A.A. 2013/2014) The word of mouth of unverified contents: the spreading of positive and negative rumors. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 84. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Statement of the problem. Literature review. Research model. Methodology.

References

Bibliografia: pp. 79-84.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Marketing management
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2013/2014
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 05 Oct 2015 13:41
Last Modified: 05 Oct 2015 13:41
URI: https://tesi.luiss.it/id/eprint/14708

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