The role of cultural differences in consumer emotions: neuroscientific evidence

Bernardi, Giulia (A.A. 2014/2015) The role of cultural differences in consumer emotions: neuroscientific evidence. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 114. [Master's Degree Thesis]

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Abstract/Index

Consumer insight: the new frontiers in consumer analysis enabled by technologies. The contribution of neuroscience to consumer analysis and applied marketing. Emotions’ guidebook: from the universal biological basis to the peculiar cultural influence. The cultural perception of emotions through the lengths of neuroscience: Italy vs UK.

References

Bibliografia: pp. 106-114.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Mazzù, Marco Francesco
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 10 Nov 2015 14:58
Last Modified: 10 Nov 2015 14:58
URI: https://tesi.luiss.it/id/eprint/14921

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