The shift of the luxury shopping experience from offline to online channels
Cignitti, Sveva Carolina (A.A. 2014/2015) The shift of the luxury shopping experience from offline to online channels. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 137. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Internet and the e-commerce. Crossing worlds. The digital luxury world in practice: emotional and functional websites’ strength. The stronger reality of department stores on-line. Luxury customer relationship management and its special features.
References
Bibliografia: pp. 132-133. Sitografia: pp. 133-137.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2014/2015 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jul 2016 12:26 |
| Last Modified: | 30 Mar 2022 07:58 |
| URI: | https://tesi.luiss.it/id/eprint/16619 |
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