The future of the automotive industry: a marketing study of connected cars

Angeli Bufalini, Nicolò (A.A. 2015/2016) The future of the automotive industry: a marketing study of connected cars. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 124. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Current and future issues in the automotive industry. The connected car: relevant features and economic potential. A qualitative analysis on connected cars. A quantitative research on connected cars’ features. Results of the study: digital attributes desired and expected by customers in a connected car and the future of the industry. Text of the interviews conducted for the qualitative research.

References

Bibliografia: pp. 106-111.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2015/2016
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 02 Nov 2016 14:00
Last Modified: 02 Nov 2016 14:00
URI: https://tesi.luiss.it/id/eprint/17156

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