The American wine market: internationalization strategies for the promotion of made in Italy: Guado al Melo case study

Barsotti, Niccolò (A.A. 2015/2016) The American wine market: internationalization strategies for the promotion of made in Italy: Guado al Melo case study. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 149. [Master's Degree Thesis]

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Abstract/Index

Structural and strategic trends of the wine sector. The marketing of wine. PESTL analysis.

References

Bibliografia e sitografia: pp. 128-129.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Luxury management
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Cuccia, Paolo
Academic Year: 2015/2016
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 21 Mar 2017 09:43
Last Modified: 21 Mar 2017 09:43
URI: https://tesi.luiss.it/id/eprint/18473

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