Smartphone industry: a study on Italian millennials' replacement behaviour

Luciano, Trixie Mhay Garcia (A.A. 2016/2017) Smartphone industry: a study on Italian millennials' replacement behaviour. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 76. [Bachelor's Degree Thesis]

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Abstract/Index

Research aim. The smartphone industry. What is a smartphone? The Italian smartphone market. Generation Y or the millennials. The Italian millennials. The study. The analysis and discussions.

References

Bibliografia e sitografia: pp. 73-76.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 02 Nov 2017 10:21
Last Modified: 02 Nov 2017 10:21
URI: https://tesi.luiss.it/id/eprint/19721

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