The creative industries: the evolution of Burberry's business model: the see-now, buy-now strategy

Percoco, Gianmarco (A.A. 2016/2017) The creative industries: the evolution of Burberry's business model: the see-now, buy-now strategy. Tesi di Laurea in Creative industries and business model innovation, LUISS Guido Carli, relatore Francesca Tauriello, pp. 128. [Master's Degree Thesis]

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Abstract/Index

An overlooking of luxury & fashion industry. The business model canvas. Fashion cycle, see-now, buy-now strategy and the way they had changed. Burberry & the evolution of Burberry's business model-the "see now, buy now" strategy. Survey on purchasing behaviors-an empirical study for future Burberry's see-now, buy-mow development strategy.

References

Bibliografia: pp. 111-116.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Creative industries and business model innovation
Thesis Supervisor: Tauriello, Francesca
Thesis Co-Supervisor: Festa, Alberto
Academic Year: 2016/2017
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 10 May 2018 16:26
Last Modified: 10 May 2018 16:26
URI: https://tesi.luiss.it/id/eprint/20877

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