The creative industries: the evolution of Burberry's business model: the see-now, buy-now strategy
Percoco, Gianmarco (A.A. 2016/2017) The creative industries: the evolution of Burberry's business model: the see-now, buy-now strategy. Tesi di Laurea in Creative industries and business model innovation, LUISS Guido Carli, relatore Francesca Tauriello, pp. 128. [Master's Degree Thesis]
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Abstract/Index
An overlooking of luxury & fashion industry. The business model canvas. Fashion cycle, see-now, buy-now strategy and the way they had changed. Burberry & the evolution of Burberry's business model-the "see now, buy now" strategy. Survey on purchasing behaviors-an empirical study for future Burberry's see-now, buy-mow development strategy.
References
Bibliografia: pp. 111-116.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Creative industries and business model innovation |
| Thesis Supervisor: | Tauriello, Francesca |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 May 2018 16:26 |
| Last Modified: | 10 May 2018 16:26 |
| URI: | https://tesi.luiss.it/id/eprint/20877 |
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