From e-commerce to social commerce, a study about digital customer engagement: the Burberry case

Sprovieri, Alessandra (A.A. 2016/2017) From e-commerce to social commerce, a study about digital customer engagement: the Burberry case. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 144. [Master's Degree Thesis]

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Abstract/Index

From e-commerce to social commerce: a focus in the fashion industry. The customer engagement and the customer experience in the digital world: a focus in the fashion industry. The Burberry case.

References

Bibliografia: pp. 116-118. Sitografia: pp. 119-121.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Spagnoletti, Paolo
Academic Year: 2016/2017
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 15 May 2018 06:55
Last Modified: 15 May 2018 06:55
URI: https://tesi.luiss.it/id/eprint/20894

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