Web 3.0 e social media: rischi e vantaggi per le aziende in termini di brand image e profitti
Oliveri, Gianmarco (A.A. 2016/2017) Web 3.0 e social media: rischi e vantaggi per le aziende in termini di brand image e profitti. Tesi di Laurea in Web analytics e marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 100. [Master's Degree Thesis]
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Abstract/Index
Il social media marketing. Utilizzo dei social media nelle aziende. Alcuni esempi vincenti dell'utilizzo dei social media. Rischi e vantaggi del social media marketing: esempi pratici. Il caso Veynerchuk.
References
Bibliografia: pp. 88-90.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2016/2017 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Jun 2018 09:17 |
| Last Modified: | 12 Jun 2018 09:17 |
| URI: | https://tesi.luiss.it/id/eprint/21285 |
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