Decreasing churn in telcos: the effect of innovation capability on customer loyalty
Bruni, Federica (A.A. 2017/2018) Decreasing churn in telcos: the effect of innovation capability on customer loyalty. Tesi di Laurea in Marketing metrics, LUISS Guido Carli, relatore Michele Costabile, pp. 112. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Telecommunication industry. Innovation in the business environment. Research domain. Method.
References
Bibliografia: pp. 72-77.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Adiguzel, Feray |
| Academic Year: | 2017/2018 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Mar 2019 15:03 |
| Last Modified: | 05 Mar 2019 15:03 |
| URI: | https://tesi.luiss.it/id/eprint/22444 |
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