The new luxury experience through foundations, patronage and CSR activities

Mereghetti, Federica (A.A. 2017/2018) The new luxury experience through foundations, patronage and CSR activities. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 116. [Master's Degree Thesis]

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Abstract/Index

Overview of different CSR activities in the luxury sector. The impact of brand value and CSR activities on revenues. The perception of the customer about this new kind of luxury experience. Analyzing the biggest consolidated group in the market and their efforts for arts and CSR: the specific case of LVMH and Kering.

References

Bibliografia: pp. 101-102. Sitografia: p. 103.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Luxury management
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2017/2018
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 07 Mar 2019 14:41
Last Modified: 12 Apr 2019 09:49
URI: https://tesi.luiss.it/id/eprint/22496

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