Implementing machine learning in customer experience: an empirical study on Kickstarter

Canciani Graziani, Giulia (A.A. 2017/2018) Implementing machine learning in customer experience: an empirical study on Kickstarter. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Marco Francesco Mazzù, pp. 115. [Master's Degree Thesis]

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Abstract/Index

Literature review. Customer experience on Kickstarter. Introduction to machine learning. Features of machine learning algorithms. Hypotheses development. Descriptive statistics. Methodology and model. Discussion. Limitations and recommendations for further studies.

References

Bibliografia: pp. 88-99.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: Laura, Luigi
Academic Year: 2017/2018
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 14 Mar 2019 08:44
Last Modified: 14 Mar 2019 08:44
URI: https://tesi.luiss.it/id/eprint/22598

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