Chinese customers' different perceptions of luxury consumption from offline and online channels

Zhou, Xuan (A.A. 2017/2018) Chinese customers' different perceptions of luxury consumption from offline and online channels. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 85. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Background. Framework of the thesis. Literature review and current status analysis. Chinese luxury consumption from online channels. Research obiects and hypothesis. Research design. Data analysis and results. Descriptive statistical analysis.

References

Bibliografia: pp. 52-55.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Luxury management
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2017/2018
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 14 Mar 2019 10:17
Last Modified: 14 Mar 2019 10:17
URI: https://tesi.luiss.it/id/eprint/22608

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