Distribution dynamics as a key success factor for OTC pharmaceuticals companies: Johnson & Johnson in Italy

Giovanelli, Michele (A.A. 2008/2009) Distribution dynamics as a key success factor for OTC pharmaceuticals companies: Johnson & Johnson in Italy. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 151. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The global trend towards self-care and self-medication. The Italian OTC pharmaceuticals market. The process of liberalization for the sale of OTC drugs in Italy. Main markets and European pharmaceutical distribution systems. The pharmacy channel moving towards a mass-market logic: J&J's approach.

References

Bibliografia: pp. 147-151.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Cercola, Raffaele
Academic Year: 2008/2009
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 25 Mar 2011 12:39
Last Modified: 19 May 2015 22:36
URI: https://tesi.luiss.it/id/eprint/2404

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