Luxury distribution on Marketplace and generation Z: Alibaba and Amazon in comparison
Spina, Francesca (A.A. 2018/2019) Luxury distribution on Marketplace and generation Z: Alibaba and Amazon in comparison. Tesi di Laurea in Legal issues in marketing, Luiss Guido Carli, relatore Roberto Pardolesi, pp. 107. [Master's Degree Thesis]
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Abstract/Index
The e-commerce revolution. The development of e-commerce in China. Luxury brand. Distribution channels in luxury sector. Generation Z. Cina e-commerce and luxury brand. New strategy for Amazon.
References
Bibliografia: pp. 88-90.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Legal issues in marketing |
| Thesis Supervisor: | Pardolesi, Roberto |
| Thesis Co-Supervisor: | Granieri, Massimiliano |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Oct 2019 12:23 |
| Last Modified: | 14 Oct 2019 12:23 |
| URI: | https://tesi.luiss.it/id/eprint/24770 |
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