New frontiers of communication unconventional marketing: the o.b. Girls in Action case

Cicerchia, Camilla (A.A. 2008/2009) New frontiers of communication unconventional marketing: the o.b. Girls in Action case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 125. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

A new context with new customers. New frontiers of communication. Te unconventional marketing. Case study. O.b. and "Girls in Action" Program. O.b. Clear Mind, full life.

References

Bibliografia e sitografia: pp. 124-125.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Cellini, Paolo
Academic Year: 2008/2009
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 28 Mar 2011 11:47
Last Modified: 16 Oct 2018 07:48
URI: https://tesi.luiss.it/id/eprint/2497

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