Electoral marketing in the era of digital transformation: the Matteo Salvini case

Pomponio, Francesco (A.A. 2018/2019) Electoral marketing in the era of digital transformation: the Matteo Salvini case. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 71. [Master's Degree Thesis]

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Abstract/Index

The social media pioneers. Internet and social media before 2018. Cambridge analytica: an illicit use of digital marketing. Matteo Salvini and his strategies. How to best utilize Facebook’s algorithm. Populist rhetoric. The Italian populism. Analysis.

References

Bibliografia: pp. 52-55.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Retail and service experience marketing
Thesis Supervisor: Devetag, Maria Giovanna
Thesis Co-Supervisor: De Angelis, Matteo
Academic Year: 2018/2019
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 31 Aug 2020 10:21
Last Modified: 31 Aug 2020 10:21
URI: https://tesi.luiss.it/id/eprint/27019

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