Consumers and IoT: a qualitative analysis of factors pro and against the smart objects’ adoption
Accascina, Enrica (A.A. 2019/2020) Consumers and IoT: a qualitative analysis of factors pro and against the smart objects’ adoption. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 106. [Master's Degree Thesis]
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Abstract/Index
IoT and smart objects: the new frontier. IoT market analysis: growth factors, main application and stakeholders. Main drivers to adoption and barriers of resistance in previous literature. Qualitative analysis and categorization of factors pro and against adoption. Research methodology.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Dec 2020 10:42 |
| Last Modified: | 18 Dec 2020 10:42 |
| URI: | https://tesi.luiss.it/id/eprint/27877 |
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