The impact of compensation mechanisms for an inability to touch on consumers’ behavior: are there any affective responses?
D'Annibale, Elena (A.A. 2019/2020) The impact of compensation mechanisms for an inability to touch on consumers’ behavior: are there any affective responses? Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 49. [Master's Degree Thesis]
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Abstract/Index
Literatire review. The importance of senses: sight and touch. Compensatory mechanisms for an inability to touch. Methodology and results. Dependent and independent variables. Discussion. Limitation and future research.
References
Bibliografia: pp. 31-34.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Dec 2020 12:42 |
| Last Modified: | 18 Dec 2020 12:42 |
| URI: | https://tesi.luiss.it/id/eprint/27884 |
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