The effect of functional, symbolic and experiential framings on attitudes towards luxury fashion products: a comparative study
Landi, Vincenzo (A.A. 2019/2020) The effect of functional, symbolic and experiential framings on attitudes towards luxury fashion products: a comparative study. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 118. [Master's Degree Thesis]
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Abstract/Index
Executive summary: abstract. Main findings. A big market. Theoretical background & conceptual framework. Hypotheses development. Building the research. Research design. Analysis and results. General discussion. Theoretical and strategic implications. Limitations and directions for future research.
References
Bibliografia: pp. 73-75.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Outstanding Thesis: | Department of Business and Management |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Additional Information: | La tesi è vincitrice del Premio "Tesi d'Eccellenza" 2019/2020 ed è pubblicata online dalla Luiss University Press nella collana Working Paper. |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jan 2021 11:31 |
| Last Modified: | 14 Jul 2021 09:23 |
| URI: | https://tesi.luiss.it/id/eprint/28040 |
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