Sustainability in the fashion industry: WTB and sentiment of consumers
Merlicco, Leonardo (A.A. 2019/2020) Sustainability in the fashion industry: WTB and sentiment of consumers. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 127. [Master's Degree Thesis]
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Abstract/Index
Literature review. Is fashion compatible with sustainability? Eco-efficiency. Eco-effectiveness. Circular economy. The role of emotions in fashion consumption. Fear of contamination. The study. Hypotheses. Conditions and survey. Preliminary analysis. Hypotheses testing. Discussion. Theorical implications. Managerial implications.
References
Bibliografia: pp. 110-113. Sitografia: p. 114.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Research methodology for marketing |
| Thesis Supervisor: | Donato, Carmela |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2019/2020 |
| Session: | Extraordinary |
| Additional Information: | Sessione anticipata 2020/2021. |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Jun 2021 06:20 |
| Last Modified: | 16 Jun 2021 06:20 |
| URI: | https://tesi.luiss.it/id/eprint/29782 |
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