The embodiment of nostalgia in marketing: the effects on the consumption intention of junk food
Toncelli, Claudia (A.A. 2020/2021) The embodiment of nostalgia in marketing: the effects on the consumption intention of junk food. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 49. [Master's Degree Thesis]
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Abstract/Index
Literature review. Nostalgia & consumption of junk food. Nostalgia & social connectedness. Social connectedness & junk food. Methodology. Sample size & description. Data collection. Stimuli. Scales. Results. Stimuli validation. Data analysis. Hypotheses testing results. Discussion.
References
Bibliografia: pp. 23-27.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Dec 2021 15:04 |
| Last Modified: | 22 Dec 2021 15:04 |
| URI: | https://tesi.luiss.it/id/eprint/31030 |
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