Humanization builds trust: the effect of human like chatbots on the willingness to disclose personal information online
Troisi, Giulia (A.A. 2020/2021) Humanization builds trust: the effect of human like chatbots on the willingness to disclose personal information online. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 150. [Master's Degree Thesis]
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Abstract/Index
Humanized chatbots for trust. Digital trust is the currency. humanization is the key. Chatbots: advantages, objectives and uses. Virtual assistants for the energy industry: the case of Enel Energia. Theoretical background and conceptual framework. Consumer trust. Personal information disclosure. Human touch in marketing. Theoretical model and hypothesis. Empirical research: study, results and contribution. Method. Results. General discussion.
References
Bibliografia: pp. 70-85. Sitografia: pp. 86-92.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Farace, Stefania |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jan 2022 10:00 |
| Last Modified: | 11 Jan 2022 10:00 |
| URI: | https://tesi.luiss.it/id/eprint/31073 |
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