Vacca, Alessandro (A.A. 2020/2021) Designing an omnichannel distribution network: the case of Abitare 1967. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Pietro De Giovanni, pp. 148. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review. Omni-channel retailing. Transition to the omni-channel: the main operational challenges. Online distribution networks. Performance measures of e-fulfilment strategies. Methodology. Research design. Data collection. Data analysis. Reliability and validity. Analysis and findings. The business of Abitare 1967. Operational problems in the transition to omni-channel. Problems evaluation. Possible modifications to distribution network. Evaluation of network modifications. Recommendations for implementation. Discussion. Discussion of the findings.

References

Bibliografia: pp. 50-56.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Advanced marketing management
Thesis Supervisor:	De Giovanni, Pietro
Thesis Co-Supervisor:	Jell-Ojobor, Maria
Academic Year:	2020/2021
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	20 Jul 2022 15:43
Last Modified:	20 Jul 2022 15:43
URI:	https://tesi.luiss.it/id/eprint/32900

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