The eternal paradox between luxury and sustainability: is there a strategy to get them along?

Colella, Giulia (A.A. 2021/2022) The eternal paradox between luxury and sustainability: is there a strategy to get them along? Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 88. [Master's Degree Thesis]

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Abstract/Index

Theoretical backgound. Luxury & sustainability: a complex relationship. Brand extension strategies. Consumer brand relationship. The dark side of consumer-brand realtionship: brand transgression. Methodologies. Research design and stimuli. Preliminary analysis. General discussion & implications.

References

Bibliografia: pp. 41-51.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing plan & markstrat simulation
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: De Angelis, Matteo
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 29 Nov 2022 13:43
Last Modified: 29 Nov 2022 13:43
URI: https://tesi.luiss.it/id/eprint/34153

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