The potential of human-AI cooperation in marketing

Fabiani, Bruno (A.A. 2021/2022) The potential of human-AI cooperation in marketing. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 85. [Master's Degree Thesis]

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Abstract/Index

AI is a powerful tool. Algorithms and AI subsets. Issues in actual AI applications to marketing. Human-AI cooperation: focus on gaming industry. Human-AI cooperation (hybrid intelligence). Gaming industry and its pioneering nature. Research and experiments. Strategy games. Experiment. Implications to marketing. Great numbers, greater potential. Metaverse, again.

References

Bibliografia: pp. 66-67. Sitografia: p. 68.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Customer intelligence & big data
Thesis Supervisor: Italiano, Giuseppe Francesco
Thesis Co-Supervisor: Querini, Marco
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 23 Feb 2023 11:25
Last Modified: 23 Feb 2023 11:25
URI: https://tesi.luiss.it/id/eprint/35171

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