Exploring the tension between greenwashing and sustainability in pharmaceutical marketing: an analysis of industry practices and consumer perceptions
Gambini, Giulia (A.A. 2021/2022) Exploring the tension between greenwashing and sustainability in pharmaceutical marketing: an analysis of industry practices and consumer perceptions. Tesi di Laurea in Legal issues in marketing, Luiss Guido Carli, relatore Antonio Davola, pp. 172. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Business sustainability. A historical overview of the sustainable business concept. ESG and sustainable investments. Sustainable business: from good intentions to good practices. The phenomenon of greenwashing. What is green marketing. What is greenwashing. Pharmaceutical commitment into sustainable themes. Sustainability from a legal perspective. A dive into unfair business practices. Application of sustainability in unfair business practices. How unfair business practices are regulated in Italy. Interview-based Insights from industry experts in the pharmaceutical field-LEO pharma & Novo Nordisk. Methodology. Insights from the interviews.
References
Bibliografia: pp. 150-169.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Legal issues in marketing |
| Thesis Supervisor: | Davola, Antonio |
| Thesis Co-Supervisor: | Giannaccari, Andrea |
| Academic Year: | 2021/2022 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Sep 2023 12:33 |
| Last Modified: | 13 Sep 2023 12:33 |
| URI: | https://tesi.luiss.it/id/eprint/36425 |
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