To be or not to be(real): Gen Z and the construction of the authentic self on social media
Falce, Federica (A.A. 2022/2023) To be or not to be(real): Gen Z and the construction of the authentic self on social media. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 76. [Master's Degree Thesis]
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Abstract/Index
Literature review. Evolution of the codes of social media over the last decade. Authenticity and effort. Self-presentational concerns. Conceptual framework. Results & discussion: Gen Z and the construction of the "authentic" self on social media. Methodology. Results. Discussion.
References
Bibliografia: pp. 65-75.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Ponti, Giovanni Benedetto |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Dec 2023 14:51 |
| Last Modified: | 19 Dec 2023 14:51 |
| URI: | https://tesi.luiss.it/id/eprint/37365 |
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