Delpodio, Eleonora (A.A. 2022/2023) Repositioning green in the consumer market: regulatory strategies to tackle information asymmetry in sustainability claims. Tesi di Laurea in Legal issues in marketing, Luiss Guido Carli, relatore Amtonio Davola, pp. 222. [Master's Degree Thesis]

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Abstract/Index

Sustainability: a necessity scream. Our society stands on the planet. Great challenges humanity is facing. Companies play a major role. Europeìs vision for a sustainable future. Where companies navigate. Shades of green: green marketing, greenwashing and green hushing: how the regulatory framework tackle those phenomena. How Europe protects consumer information. Information asymmetry in trading and market behavior: an experimental investigation to test how firms’ communication tendencies behave in the green frame. Quality uncertainty and the market mechanism. Information asymmetry in the acquiring a company game model. Make-up and suspicion in bargaining with cheap talk. Modified acquiring a company game (MAC). MaC game in green frames: when it comes to product sustainability, do vendors behave in the same way? A laboratory pilot experiment tries to answer this question.

References

Bibliografia e sitografia: pp. 195-203.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Legal issues in marketing
Thesis Supervisor:	Davola, Amtonio
Thesis Co-Supervisor:	Giannaccari, Andrea
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	16 Jan 2024 16:42
Last Modified:	16 Jan 2024 16:42
URI:	https://tesi.luiss.it/id/eprint/37602

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