The coolness factor, investigating its role in co-branding strategies and consumer purchase intentions
Zulian, Valerio (A.A. 2023/2024) The coolness factor, investigating its role in co-branding strategies and consumer purchase intentions. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 32. [Master's Degree Thesis]
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Abstract/Index
Literature review & hypothesis formulation. Co-branding. Coolness. Hypothesis development. Research design. Main study. Discussion.
References
Bibliografia: pp. 25-27.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Thesis Co-Supervisor: | Lefkeli, Deniz |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Jan 2025 17:40 |
| Last Modified: | 07 Jan 2025 17:40 |
| URI: | https://tesi.luiss.it/id/eprint/40781 |
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