Luxury fashion brands’ co-branding alliances with fast-fashion brands: a study on brand communication on Instagram
Lassegard, Emilie Svensli (A.A. 2023/2024) Luxury fashion brands’ co-branding alliances with fast-fashion brands: a study on brand communication on Instagram. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 110. [Master's Degree Thesis]
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Abstract/Index
Literature review. Co-branding. Social networking sites and fashion industry. Luxury fashion brands. Fast fashion brands. Theoretical considerations. Methodology. Methodological choice. Research strategy. Data collection. Data analysis. Results. Semiotic analysis. In-depth interviews. Discussion. Brand associations. Congruity perceptions. Consumer-brand identification. Managerial implication.
References
Bibliografia: pp. 71-87.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Integrated marketing communication |
| Thesis Supervisor: | Romagnoli, Stella |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Jan 2025 11:21 |
| Last Modified: | 23 Jan 2025 11:21 |
| URI: | https://tesi.luiss.it/id/eprint/40965 |
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